Our commercial department is the perfect combination of brains and business brawn. In other words, we’re the revenue-generating force behind our target of reaching 12 million Viaplay subscribers by the end of 2025.

It’s our job to track performance in every one of our markets, keeping a close eye on local competition, packaging and pricing. But that’s not all. We specialise in B2B and D2C sales, TV distribution deals and campaign planning for more than 2,000 clients across our linear TV channels, radio stations and digital platforms (including Pluto TV in cooperation with ViacomCBS and Paramount; formerly Viafree).

When we’re not meeting our partners, ad agencies or TV operators, we’re rolling up our sleeves and working cross-functionally to better understand what our customers want and how to squeeze as much value as possible out of our content investments. That’s what drives the bottom line and gets us excited every single day.