Sports is undoubtedly one of the biggest drawcards to our Viaplay platform & nobody sits on the bench here. We broadcast a hundred thousand live hours every year, and this number is only going up as we expand to more markets, tapping into what local viewers want.

We have an unrivalled portfolio of premium rights that includes crowd pleasers such as the Premier League, Formula 1, NHL and UFC. But there’s plenty more where that came from. We’re investing heavily in women’s sport as the host broadcaster of the Swedish league, Damallsvenskan, as well as the local equivalents in Italy, Germany and the UK to name a few. We also cater for fans of more niche events like darts, handball and skiing. When one season is over, another begins…

Our editorial coverage sets the bar high with an in-studio team made up of experts and former athletes, who are there to break down the most memorable moments of whatever you’re watching; plus our all-star crew works behind the scenes to handle all the practicalities of getting a production to air – from camera operators, to video editors, floor managers, directors and stylists.

We are high performers who give 100% until the final whistle and that comes from a genuine passion for what we do.