At Viaplay Group, we entertain millions of people every day through our streaming services, radio networks, and TV channels. We believe in the power of content not just as a way of telling stories and touching lives, but also expanding worlds.  

We’re looking for the best people to join us on our journey. Right now, we’re searching for a Content Planning Manager in our Stockolm office – are you ready to hit play on an exciting career change? 

The role 

As Content Planning Manager, you will own the long-term strategic planning of our acquired portfolio across SVOD and PTV. Your mission is to translate strategy and budgets into a clear, commercially optimized content roadmap that maximizes impact across territories and platforms.

You will act as the central planning authority - connecting acquisitions, local programming teams, performance insights and editorial priorities, while leading and developing the Content Planning team.

This is a highly cross-functional role at the heart of our content organization.

Key Responsibilities

• Own strategic planning across all acquired content portfolios.

• Build and maintain the annual and quarterly master content plan, defining tentpoles and focus periods.

• Optimize portfolio pacing and budget allocation in line with ROI targets and lifecycle performance.

• Ensure alignment across Movies, Series, Factual and Kids, balancing central strategy with local market priorities.

• Partner closely with local teams to secure strong territorial execution and revenue delivery.

• Prevent internal cannibalization across SVOD, PTV, FTV and Store.

• Translate strategy into acquisition timing and deal requirements.

• Lead scenario planning and proactively flag risks, overlaps and gaps.

• Lead and develop the Content Planning team with clear direction, accountability and performance focus.

What we’re looking for 

You are a structured and forward-thinking planner with strong commercial instincts. You understand that planning is not only about structure , it’s about timing, positioning, prioritisation, and ultimately driving business performance and growth. You likely have experience within content strategy, portfolio planning, acquisitions or media planning, and have led or coordinated teams in a strategic function.

You are:

• Highly analytical and commercially minded

• A confident leader who creates clarity and direction

• Strong in cross-functional and cross-territory collaboration

• Experienced in working with budgets, ROI thinking and performance targets

• Comfortable balancing central strategy with local market needs

• Proactive in identifying risks and opportunities early

• Passionate about movies and series

• Fluent in English and preferable at least one Scandinavian language

What we offer you

We’ve got you covered! 30 days of paid vacation every year, an attractive pension and insurance scheme, and generous parental leave pay lift.

Your wellbeing matters. We provide you with various wellbeing initiatives including wellness allowance.

A safe space to grow and up-skill. Our learning culture puts you in the driver’s seat of your own development.

Entertainment is what we love, and entertainment is what we do. So, unlimited access to Viaplay seems only fair for you to get to know the product – including series & viewing events, new release movie rentals, linear channels and more.

Hit play today 

If this feels like your kind of challenge, make sure you apply by attaching your CV here – you may also want to add your LinkedIn profile. Please don’t send us your application via email because we won’t be able to accept it. We do, however, welcome any questions you may have about this particular position. 

Want to learn more about who we are and what we do? Check out our careers page or follow us on Instagram! We’re only ever a few clicks away.