At Viaplay Group, we entertain millions of people every day through our streaming services, radio networks, TV channels and production studios. We believe in the power of content not just as a way of telling stories and touching lives, but also expanding worlds.   

We’re looking for the best people to join us on our journey. Right now, we’re searching for a Marketing Automation Team Lead to join our Stockholm office – are you ready to hit play on an exciting career change?  This position is a temporary substitute role approximately until March 2027. 

The role 

As a MA Team Lead, you will work in the CRM team. The role is a unique opportunity to become a part of a MA omni-channel experience.

Our job is to inform, engage and entertain customers through email, push notifications and in-app messaging. We help onboard, find new favorites to watch, learn to use features and much more – for positive effects on retention, sales, and reactivation. We are in the middle of an exciting personalization journey where you can help shape the future of CRM at Viaplay with strategic input and a data-driven mindset.

Responsibilities of the MA team include planning, setting up and sending activities and personalization journeys, as well as monitoring performance and drive optimization. You will work closely with Product & Tech department and commercial stakeholders cross market.

As MA Team Lead your tasks will include: 

• Lead and coach the MA team

• Prioritize, delegate and secure progress of activities and daily operations of the MA team

• Lead or initiate projects where you, together with the full CRM team, internal and external product and tech teams improve MA systems, performance and processes

• Suggest activities that align with CRM strategic goals and Viaplay overall strategy

• Ensure that messaging activities are impactful; track relevant KPI’s and constantly optimize towards better performance

• Contribute to continuous learning and our growth marketing process; carry out A/B tests, proactive follow-up, report on results and apply learnings on future messaging activities

We aspire to constantly improve and to learn something from everything we do. You will be challenged, and you will have loads of fun!  

What we’re looking for 

As a MA Team Lead, you will be the heart of things. It’s essential to be very structured, organized, and forward leaning with a go-getter attitude. You have a passion for CRM and want to strengthen the customer experience. 

To excel, we believe you are a proactive self-driven doer and enjoy working towards improving your own and the team performance. You have an interest that goes across areas such as data, tech and tools with a bit of performance and reporting blended in. We believe that you have at least three years of work experience within CRM, marketing automation, digital marketing or similar. To be a successful candidate you: 

• Solid experience in MA or CRM in an international and multi/omnichannel D2C/B2B environment

• A structured and careful mindset setting a high bar for commercial performance as well as customer experience and operations quality

• An excellent communicator and experience in presenting, evangelizing to and working with external stakeholders such as system vendors and development teams

• An analytical eye, able to search for constant improvements in messaging effects, process output etc. You are familiar to tap into data and reports to understand and improve.

• Hold a relevant Bachelor or Master’s degree within business, marketing or equivalent

• Fluency in English

Bonus requirements that make you stand out from the rest

• Experience in owning and progressing complex tasks and projects in the realm of MA or CRM, such as the implementation of new datasets, system functions and processes

• Having worked hands-on in Adobe Campaign, Salesforce or similar

• Using reporting tools, such as e.g. Thoughspot

Most of all, you are curious and keen to learn! 

What we offer you

We’ve got you covered! 30 days of paid vacation every year, an attractive pension and insurance scheme, and generous parental leave pay lift.

Your wellbeing matters. We provide you with various wellbeing initiatives including wellness allowance.

A safe space to grow and up-skill. Our learning culture puts you in the driver’s seat of your own development.

Entertainment is what we love, and entertainment is what we do. So, unlimited access to Viaplay seems only fair for you to get to know the product – including series & viewing events, new release movie rentals, linear channels and more.

Hit play today 

If this feels like your kind of challenge, make sure you apply by attaching your CV here – you may also want to add your LinkedIn profile. Please don’t send us your application via email because we won’t be able to accept it. We do, however, welcome any questions you may have about this particular position. 

Want to learn more about who we are and what we do? Check out our careers page or follow us on Instagram! We’re only ever a few clicks away.